Fashion Entrepreneur, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.
This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.
The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
This book explains:
- How to become an entrepreneur
- How to research the market, spot and exploit the opportunities
- How to finance the business and keep accounts
- How to write an innovative business plan
- How to design and manufacture your products, or develop a service
- How to brand, market, and sell your products
Fashion Entrepreneur supports fashion and entrepreneurship courses globally; it is also required reading for degree programs and designed as a self-learning book. This book is ideal for aspiring fashion designers, stylists, illustrators, technologists, and those with an interest in fashion that want to set up their own business.
New features include:
- New chapter on online business and social media
- New case studies in each chapter reflecting the current global market
- New exercises and assignments to test comprehension
- New and updated visuals.
During my lecture tours to universities around the world, I am constantly impressed by the number of students I meet who are bursting with innovative ideas and creative designs, and eager to start their own fashion businesses. But, the questions are, 'Can they translate these innovative ideas and creative designs into marketable products or services?' and, further, 'How can they sell their products or services?'
To bridge the gap between design fantasy and commercial reality, they need entrepreneurial vision to identify opportunities and small business management skills to develop, plan and control their businesses.
It is encouraging to see that there are an increasing number of fashion schools and universities offering modules and papers in fashion entrepreneurship, which outline the basic business skills - how to produce a business plan and how to start a business.